Research On The Color Red Shows Definite Impact On Achievement

... The color red can affect how people function: Red means danger and commands us to stop in traffic. Researchers at the University of Rochester have now found that red also can keep us from performing our best on tests.If test takers are aware of even a hint of red, performance on a test will be affected to a significant degree, say researchers at Rochester and the University of Munich. [click link for full article] ...