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Top companies vow to rein in kid junk food ads

Tue, 14 Nov 2006 09:25 PM EST

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A McDonalds Happy Meal toy lion named Ryan, from Walt Disney Pictures' computer-animated comedy "The Wild," is seen in front of a McDonald's restaurant Monday, May, 8, 2006, in Los Angeles. Disney is not renewing its cross-promotional pact with the fast-food giant, which expired Monday, ending the arrangement with this summer's release of "Cars" and "Pirates of the Caribbean: Dead Man's Chest." (AP Photo/Nick Ut)Ten major food and drink makers, including McDonald’s, Coca-Cola and Campbell Soup, announced Tuesday that their child-oriented advertising will do more to promote health foods and exercise.


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